CUSTOMERS FUEL GROWTH.
CUSTOMERS FUEL GROWTH.
CUSTOMERS FUEL GROWTH.
It’s easy to say you’re customer focused. It’s much harder to build organizational momentum around it.
It’s easy to say you’re customer focused. It’s much harder to build organizational momentum around it.
Gohs & Co brings operating and advisory experience to the moments where customer strategy, marketing, commerce, technology and teams need to come together.
LET’S GET MOVING
THE INTERESTING CHALLENGES
Get customer strategy out of PowerPoint and into the business.
Get customer strategy out of PowerPoint and into the business.
Get customer strategy out of PowerPoint and into the business.
Customer growth rarely gets stuck because an organization doesn’t care about its customers. It gets stuck in the connections—between acquisition and retention, paid and owned, digital and physical, technology and teams. Those are the challenges I like.
Customer growth rarely gets stuck because an organization doesn’t care about its customers. It gets stuck in the connections—between acquisition and retention, paid and owned, digital and physical, technology and teams. Those are the challenges I like.
01
We need a real customer growth strategy.
We need a real customer growth strategy.
One the organization can actually act on.
One the organization can actually act on.
02
We’re investing everywhere. What’s actually driving growth?
We’re investing everywhere. What’s actually driving growth?
Connect customer economics to investment across paid, owned, digital and physical experiences.
Connect customer economics to investment across paid, owned, digital and physical experiences.
03
We need to move faster. Why is everything so complicated?
We need to move faster. Why is everything so complicated?
Untangle technology, capabilities and ways of working so the organization can build momentum.
Untangle technology, capabilities and ways of working so the organization can build momentum.
A POINT OF VIEW
CURIOSITY BUILDS MOMENTUM.
CURIOSITY BUILDS MOMENTUM.
CURIOSITY BUILDS MOMENTUM.
Experience gives me context—not certainty.
Experience gives me context—not certainty.
What are our customers telling us?
What are our customers telling us?
What if we’re wrong?
What if we’re wrong?
What haven’t we tried?
What haven’t we tried?
What would we need to believe for this to work?
What would we need to believe for this to work?
IS THIS SAFE TO TRY?
IS THIS SAFE TO TRY?
Progress doesn’t require perfect certainty. It requires enough clarity to take the next smart step, learn and keep moving.
THE & CO
OPERATOR. ADVISOR. CURIOUS BY NATURE.
OPERATOR. ADVISOR. CURIOUS BY NATURE.
I’m Eric Gohs. I’ve spent 20+ years working at the intersection of customers and growth—as an operator inside brands including Express, Lane Bryant, Ann Taylor and LOFT, and as an advisor to leadership teams across retail and consumer businesses.
Along the way, I’ve led teams of 100+, helped scale ecommerce businesses, built loyalty and CRM capabilities, modernized customer technology, reshaped marketing investment and worked through the organizational messiness that comes with making any of those things actually happen.
I started Gohs & Co as another way to put that experience to work.
Not because I think I have all the answers. Because I’ve accumulated enough context to recognize patterns, ask better questions and know when bringing another voice into the room will get us somewhere faster.
I’m Eric Gohs. I’ve spent 20+ years working at the intersection of customers and growth—as an operator inside brands including Express, Lane Bryant, Ann Taylor and LOFT, and as an advisor to leadership teams across retail and consumer businesses.
Along the way, I’ve led teams of 100+, helped scale ecommerce businesses, built loyalty and CRM capabilities, modernized customer technology, reshaped marketing investment and worked through the organizational messiness that comes with making any of those things actually happen.
I started Gohs & Co as another way to put that experience to work.
Not because I think I have all the answers. Because I’ve accumulated enough context to recognize patterns, ask better questions and know when bringing another voice into the room will get us somewhere faster.
I’m Eric Gohs. I’ve spent 20+ years working at the intersection of customers and growth—as an operator inside brands including Express, Lane Bryant, Ann Taylor and LOFT, and as an advisor to leadership teams across retail and consumer businesses.
Along the way, I’ve led teams of 100+, helped scale ecommerce businesses, built loyalty and CRM capabilities, modernized customer technology, reshaped marketing investment and worked through the organizational messiness that comes with making any of those things actually happen.
I started Gohs & Co as another way to put that experience to work.
Not because I think I have all the answers. Because I’ve accumulated enough context to recognize patterns, ask better questions and know when bringing another voice into the room will get us somewhere faster.
Why ‘& Co’?
Because the best answer rarely comes from one person. The ‘Co’ is everyone we need around the table to make the answer work.
HAVE AN INTERESTING CHALLENGE?
LET’S GET MOVING.
LET’S GET MOVING.
LET’S GET MOVING.
If you’re navigating a moment of growth, change or transformation, I’d be interested to hear what you’re working on.
Gohs & Co
Columbus, Ohio